The Primary Target Audience

Who Needs to Attend This Workshop

  • Marketers & Campaign Managers

    Marketing Managers, Specialists, and Campaign Managers who need to build, send, and analyze multi-channel campaigns (email, mobile, etc.)

  • Marketing Automation & CRM Professionals

    Those specifically responsible for automation (using Journey Builder), customer journeys, and CRM integration

  • Salesforce Administrators

    Administrators expanding into Marketing Cloud to handle setup, configuration, and maintenance

  • Digital & Customer Experience Leaders

    VPs of Marketing, Digital Strategy, and Customer Experience leaders looking to leverage AI and data-driven strategies

Course curriculum

    1. Core Features Overview

    1. Data Integration Techniques

    1. Leveraging Automation

    1. Using Analytics Tools

    1. Continuous Improvement Processes

About this course: 8 Hours Workshop

  • $499.00

What You Will Learn

Foundation & Setup

  • Understand the core architecture of Marketing Cloud, including the Customer Success Platform and how Marketing Cloud Connect integrates with Salesforce CRM

  • Configure and manage your account by setting up Business Units, roles, and permissions aligned with corporate governance requirements .

  • Establish a unified data foundation using Contact Builder and Data Extensions to synchronize and manage customer data from multiple sources

Core Marketing Channels

  • Master Email Studio to create, personalize, and deploy targeted email campaigns using Content Builder and dynamic content

  • Implement email best practices including CAN-SPAM compliance, A/B testing, and deliverability optimization

  • Utilize Mobile Studio to orchestrate cross-channel campaigns incorporating SMS, MMS, and push notifications

Automation & Journey Orchestration

  • Build automated customer journeys in Journey Builder, from simple single-send to complex multi-step journeys with decision splits and wait steps

  • Automate data operations using Automation Studio to run SQL queries, schedule file imports/exports, and trigger bulk sends

  • Leverage Einstein AI to optimize send times, score engagement, and predict customer behaviors for journey decisioning

You Will Also Learn

Analytics & Optimization

  • Create and automate tracking reports

    to monitor email and journey performance across key metrics .

  • Build custom dashboards in Marketing Cloud

    to visualize campaign KPIs and share insights with stakeholders

  • Understand cross-cloud tracking data

    available in Sales and Service Cloud to measure marketing influence on pipeline and revenue

Integration & APIs

  • Create and automate tracking reports

    to monitor email and journey performance across key metrics .

  • Build custom dashboards

    in Marketing Cloud to visualize campaign KPIs and share insights with stakeholders .

  • Understand cross-cloud tracking data

    available in Sales and Service Cloud to measure marketing influence on pipeline and revenue

Discover your potential, starting today