Who Needs to Attend This Workshop
Marketing Managers, Specialists, and Campaign Managers who need to build, send, and analyze multi-channel campaigns (email, mobile, etc.)
Those specifically responsible for automation (using Journey Builder), customer journeys, and CRM integration
Administrators expanding into Marketing Cloud to handle setup, configuration, and maintenance
VPs of Marketing, Digital Strategy, and Customer Experience leaders looking to leverage AI and data-driven strategies
Core Features Overview
Data Integration Techniques
Leveraging Automation
Using Analytics Tools
Continuous Improvement Processes
Understand the core architecture of Marketing Cloud, including the Customer Success Platform and how Marketing Cloud Connect integrates with Salesforce CRM
Configure and manage your account by setting up Business Units, roles, and permissions aligned with corporate governance requirements .
Establish a unified data foundation using Contact Builder and Data Extensions to synchronize and manage customer data from multiple sources
Master Email Studio to create, personalize, and deploy targeted email campaigns using Content Builder and dynamic content
Implement email best practices including CAN-SPAM compliance, A/B testing, and deliverability optimization
Utilize Mobile Studio to orchestrate cross-channel campaigns incorporating SMS, MMS, and push notifications
Build automated customer journeys in Journey Builder, from simple single-send to complex multi-step journeys with decision splits and wait steps
Automate data operations using Automation Studio to run SQL queries, schedule file imports/exports, and trigger bulk sends
Leverage Einstein AI to optimize send times, score engagement, and predict customer behaviors for journey decisioning
